
– They probably already know you well! Research has shown that most people who apply directly to a position through a careers page on a company website have in fact been associated with that website in some form or another for a number of months prior to their application.
This week I attended SOSUNZ – a sourcing summit. The idea of the conference was to highlight the growing importance of sourcing and to bring together a network of people who could learn from each other.
A gem of a perspective came from Bill Boorman, a self-confessed sourcing innovator, who has consulted on recruitment processes to businesses like BBC and Oracle.
He reminded us:
A person who applies to a job through your company website is not a stranger!
By the time a person makes an online application they have already read about your products or service, they may have followed your blogs, typed your name into Google and researched your other employees on LinkedIn. These fans of your company may have been a customer of yours or have been inspired by your business in some way.
Research has also shown that applicants who are not ‘strangers’ to a business will be more successful during a recruitment process than those that are.
The irony is that we treat our job applicants as if they were strangers – I ponder the value of acknowledging our job applicants as the ‘friends’ that truly they are?!
It’s a catch 22! Candidates are not expected to provide references from current employees – and rightly so – it puts their current employment at risk. The downside to this for a hiring manager is …
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Previous ArticleI have worked with Jodi off & on for 10 years now and have always been impressed at the time and care Jodi takes to get to know her clients and their current needs. I have lost count of the number of great people Jodi has sent my way and know I can rely on her to find excellent people!
Melissa Quirk GM People and Culture, Overland|Merchant 1948Jodi would have to be the best recruitment specialist that I have worked with, always finding not only the best candidates but the best culture fit, in what was a challenging labor market in New Zealand. Jodi operates with great integrity, honesty and is a true professional.
Libby Sanderson Retail Director, Adidas GroupJodi is a highly professional business woman who always delivered fantastic results. She is consistent in her delivery of service and has a deep understanding of recruitment in NZ.
Kerry Lila General Manager, Hallensteins BrothersWe have worked with Jodi over the last 7 years – Jodi took time to understand our business and our needs to ensure she presented the right candidates, efficiently and effectively every time!
Jacqui Coombes Director HR&NZ, Bunnings Australia and New Zealand