– They probably already know you well! Research has shown that most people who apply directly to a position through a careers page on a company website have in fact been associated with that website in some form or another for a number of months prior to their application.
This week I attended SOSUNZ – a sourcing summit. The idea of the conference was to highlight the growing importance of sourcing and to bring together a network of people who could learn from each other.
A gem of a perspective came from Bill Boorman, a self-confessed sourcing innovator, who has consulted on recruitment processes to businesses like BBC and Oracle.
He reminded us:
A person who applies to a job through your company website is not a stranger!
By the time a person makes an online application they have already read about your products or service, they may have followed your blogs, typed your name into Google and researched your other employees on LinkedIn. These fans of your company may have been a customer of yours or have been inspired by your business in some way.
Research has also shown that applicants who are not ‘strangers’ to a business will be more successful during a recruitment process than those that are.
The irony is that we treat our job applicants as if they were strangers – I ponder the value of acknowledging our job applicants as the ‘friends’ that truly they are?!
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