CAUTION: Before you accept or make a counter offer – ask these questions.

fork_in_the_roadIts well documented in the databases of recruitment companies that within 3-6 months of an accepted counter offer, the employee will be back on the market hunting for a job again!  A genuine offer or a quick fix?

Whether you are looking for a new job, hiring a new employee or have just had a resignation – its necessary to expect a textbook case of the COUNTER OFFER and its consequence to appear in your process.

From time to time a genuine counter offer can lead to a better work experience and ongoing loyalty, however in most cases a counter offer is a short tem fix!  What will yours be?


BEFORE you ACCEPT a counter offer ask:

  • Will the conditions of this offer actually address and resolve my reasons for leaving in the first place, or is the is a short term fix?
  • Is this offer being made with my best interests at heart or is this an attempt to deal with the inconvenience of my resignation?
  • Why has it taken an extreme action like my resignation to get what I have asked for?  How will I address my future requirements with this business?
  • Will my loyalty be questioned and future opportunities be jeapordised as a result of my resignation?
  • Will I be accepting this offer because I finally feel validated and acknowledged rather than because it is in my best interests?
  • What effect will accepting this offer have on my professional reputation and what impact will it have on the organization that has just hired me?
  • Am I really willing to recommit to a career and am I able to fully engage with this business?
  • Am I considering this offer because I have cold feet and the security of what I know seems a better option than taking a risk?  Am I afraid of making the wrong the decision?

BEFORE you MAKE a counter offer ask:

  • Do I really understand this person’s reasons for leaving and does this offer genuinely address or resolve the issues?
  • Is this offer in the best interests of the employee and the business or am I trying to avoid the inconvenience of the resignation?
  • Am I making this offer because I am afraid of the consequences of this person leaving?
  • Am I confident that this person will be able to re-engage in the business?
  • Is this an ideal opportunity to assess the needs of the role in question and the contribution that this person is actually making?
  • Could this resignation be to the long-term advantage of the business?
  • What will need to be addressed with this person so that we can work in partnership.  Do I trust their loyalty?

Got some helpful counter offer insight or advice ?–  tell us all about it!


I have worked with Jodi off & on for 10 years now and have always been impressed at the time and care Jodi takes to get to know her clients and their current needs. I have lost count of the number of great people Jodi has sent my way and know I can rely on her to find excellent people!

Melissa Quirk GM People and Culture, Overland|Merchant 1948

Jodi would have to be the best recruitment specialist that I have worked with, always finding not only the best candidates but the best culture fit, in what was a challenging labor market in New Zealand. 
Jodi operates with great integrity, honesty and is a true professional.

Libby Sanderson Retail Director, Adidas Group

Jodi is a highly professional business woman who always delivered fantastic results. She is consistent in her delivery of service and has a deep understanding of recruitment in NZ.

Kerry Lila General Manager, Hallensteins Brothers

We have worked with Jodi over the last 7 years – Jodi took time to understand our business and our needs to ensure she presented the right candidates, efficiently and effectively every time!

Jacqui Coombes Director HR&NZ, Bunnings Australia and New Zealand Jacqui Coombes Testimonial - Director HR&NZ for Bunnings Australia and New Zealand

Latest Executive Vacancies

National Retail Sales Manager

Exciting times for this fabulous retail brand!  They've got very solid foundations in place and now they are ready to make things happen! The Business: They're well established and very reputable!  They're a destination retailer for people with style and discernment and also… Apply 13 June

National Retail Manager | Highly Influential Role

Wow! I can honestly say that this role is one of the most interesting and fun roles that I've had the privilege to work on at The Switch Agency! A little about this company:  This is a a family owned business, you'll be reporting to… Apply 27 May

Top Senior Retail Store Management Roles | $90,000 – $130,000

Some roles EXCLUSIVE TO THE SWITCH AGENCY  Large format retail management roles Reputable businesses doing great things - offering great prospects! Retail Manager $130,000 - Excellent brand, stong people and community focus - lots of room to grow your career… Apply 24 May

Retail Store Manager – $130,000 + Package

As an executive recruiter specialising in the retail sector - this business would have to be one that I am asked about most frequently!  Its got a great reputation for taking care of its people and supporting career growth and… Apply 17 May

Regional Manager | $120,000 + Company Vehicle

Why you'll want to apply for this position: It's a highly influential role, you'll definitely be making a difference There's a good mix of creative and commercial aspects to this one You'll be very generously rewarded for your work You'll… Apply 08 May

Retail Franchise Manager | Growing Business

As the Franchise Manager for this business - you'll get to help a group of committed business owners and their teams - make their dreams a reality! Why you might be curious to explore this role: This business are focused on going… Apply 03 May

National Retail Manager

Why you might just love this role: You'll have real influence!  Reporting directly to the owner of this business means your ideas will be heard and responded to - change can happen fast! You'll be proud of where you work… Apply 23 April

Retail Store Operations Manager – $70,000 – $80,000 + Bonus + Vehicle

This is business is an international market leader!  Here in New Zealand its growing from strength to strength and providing exceptional career opportunities for its valued team members along the way! Should you choose to join this brilliant business as… Apply 10 April